Bicycle shop website design from frame size to service.
Bike buyers compare frame sizes, components and price, and many still want to collect the bike or have it checked in store. DIGITALON designs and builds WooCommerce stores for Australian bicycle shops from Wurtulla on the Sunshine Coast, at a price agreed before work starts.
A bike is sized, not just bought.
Buying a bike online raises questions a shop floor answers in minutes: which frame size suits my height, what is the difference between two models, is it ready to ride or does it need assembly, and who services it afterwards. A bicycle shop website has to answer those clearly, or the buyer heads to a large retailer or orders straight from a brand.
We build bike stores that work like your best salesperson. Frame sizes and specifications are product options and attributes with stock behind them, size guides sit beside the options, and accessories and parts are linked from the bikes they suit. Pickup in store, delivery and workshop services are explained before checkout, so the online sale and the shop floor support each other.
The right size and setup.
A bike that does not fit gets returned, so sizing questions come first.
- Frame size for my height
- Components and weight compared
- Ready to ride or assembly needed
Online sales, local service.
The website should send riders to the workshop as well as the checkout.
- Sizes as options with stock
- Pickup in store or delivery
- Workshop services explained
What a bicycle shop website needs.
Bike retail pairs high-value products with ongoing service, and the website should carry both.
Frame sizes and size guides
Each frame size set up as an option with its own stock, and a size guide beside it written for the brands you carry, so a rider can choose a size with confidence before adding the bike to the cart.
Specifications riders compare
Groupset, frame material, wheel size, brakes and weight entered as attributes, so filters work and two bikes can be set side by side. Filters come with Standard; product compare and live search come with Premium.
Accessories and parts linked
Helmets, lights, locks and the consumable parts riders come back for are linked from the bikes and categories they suit, so the next order is easy and the shop keeps the customer between bikes.
Pickup, delivery and assembly
Click and collect, local delivery and freight offered as separate shipping choices, with a clear note on whether a bike arrives ready to ride or needs assembly. Live courier rates are a quoted add-on.
Workshop services and bookings
Servicing, repairs and bike fitting explained on the site, with a way to book or call. A booking system with time slots and payments is scoped separately; see booking website design.
eCommerce packages for bicycle shops.
Three one-off build prices. Size filters, customer accounts and pickup or delivery rules usually point to Standard; Premium adds live search, compare and Afterpay.
Basic
A simple online shop with everything it takes to sell properly.
$4,990One-off build price
- 6 pages: home, about, contact, shop, cart and checkout
- Mobile optimisation
- Card and PayPal payments
- Flat-rate or free shipping
- WordFence firewall and SSL certificate
- Links to your social media
- Nightly backups
Standard
A professional store for a real catalogue, with accounts and automation.
$5,990One-off build price
- 10 website pages
- Everything in Basic, plus
- Search engine optimisation (SEO)
- Customer accounts and order history
- Product filters and categories
- PDF invoices and packing slips
- Wish list and discount coupons
- Advanced shipping rules
- Google Analytics
- 1:1 website training
Premium
For stores pushing on sales: more ways to pay, find and follow an order.
$7,990One-off build price
- 20 website pages
- Everything in Standard, plus
- AI search optimisation (GEO)
- Mega menu
- Apple Pay, Google Pay and Afterpay
- Shipping cost calculator and order tracking
- Live product search and product compare
- Blog
- Your CRM integrated
Hosting, your domain, your payment provider’s transaction fees and ongoing maintenance are separate. The page counts are website pages, not a product limit: catalogue size, product imports, migrations and custom integrations are agreed and quoted before work starts. Compare every inclusion and the optional features on eCommerce pricing, or see website design packages if you do not need a shop.
Your store, your hosting, your login.
Every DIGITALON store is a custom WordPress and WooCommerce build. WooCommerce is free and open source, takes no commission on your sales and runs on hosting you choose, with the administrator login yours from day one.
The shop and the pages that bring shoppers to it live in one WordPress site, edited the same way. You can run it yourself, or hand the updates to the team that built it.
No platform commission
Your payment provider charges its transaction fee. WooCommerce itself takes no percentage of your sales and has no monthly platform fee.
Hosting you choose
Keep your own host, or use our managed WordPress hosting, sized for the catalogue and the traffic you expect.
Care after launch
Our maintenance packages cover plugin and WooCommerce updates, backups, security checks and support.
One Australian team
The people who scope, design and build the store are the people who answer your questions, from Wurtulla on the Sunshine Coast.
From brief to first order.
A basic store usually takes two to three weeks. Extra features and integrations add time, and we tell you how much before we begin.
Scope and price
We agree the pages, catalogue, features and search work, then confirm the package, any extras and the payment stages in writing.
Design
You see the design and sign it off before the build starts, while changing a layout is still quick.
Build and test
Products, payments, shipping and tax are set up in WooCommerce, then tested with real orders on a phone and a desktop.
Launch and hand over
We go live and hand over your administrator login. Standard and Premium include one-to-one training on your own store.
Online stores we have built.
These are stores and online sales sites our team designed and built. They show completed work, not a promise of the same result for every business.
Beauty & skincareNatural Skincare Shop
FurnitureOffice Furniture Shop
Made to orderCustom Vinyl Lettering
Books & consultingLegal Consulting & Author
Retreats & coursesHoffman Process Australia
CoursesOnline English TeachingThe client view.
I was very impressed as they were very responsive and helpful as I was a newbie. Good communication with Sabrina who took the time to explain all the process and gave some tips.
Bicycle shop website questions.
Sizing, pickup and delivery, servicing, payments, price and timing.
Ask us about your storeHow much does a bicycle shop website cost?
A custom WooCommerce store costs $4,990 for Basic (6 pages), $5,990 for Standard (10 pages) or $7,990 for Premium (20 pages), as a one-off build price. An online booking system, product imports and point-of-sale connections are quoted before work starts.
Every inclusion is on our eCommerce pricing page.
Does a bicycle shop website price include GST?
Yes. Each of the three build prices is in Australian dollars and includes GST, itemised on your invoice. Hosting, your domain and payment provider fees are separate.
Can customers choose a frame size and see if it is in stock?
Yes. Each frame size is set up as a product variation with its own stock count, so only sizes you have can be ordered, and a size guide can sit beside the options.
Can buyers collect their bike from the shop?
Yes. Pickup in store can be offered as a shipping choice alongside local delivery and freight, so the buyer chooses at checkout. Standard adds rules by location, weight and cart value, and live courier rates are a quoted add-on.
Can customers book a bike service online?
The site can explain your workshop services and send people to book or call on any package. An online booking system with time slots and payments is scoped and quoted separately; our booking website design page covers that work.
Which package suits a bike shop?
Standard suits most bike shops: product filters and categories, customer accounts, advanced shipping rules for pickup and delivery, and keyword research with on-page SEO. Premium adds live product search, product compare, Apple Pay, Google Pay and Afterpay, order tracking and AI search optimisation (GEO). Basic suits a small range with simple shipping.
Can riders use Afterpay for a new bike?
Premium includes Afterpay, Apple Pay and Google Pay alongside the card and PayPal payments in every package. Afterpay sets its own spending limits and fees, so check them against your bike prices.
Can the online store share stock with our point-of-sale system?
Often, as a quoted integration. Whether stock can stay in step both ways depends on your point-of-sale system, so we check what it supports before quoting. Otherwise stock can be updated in bulk from a file.
How soon could our bike shop be selling online?
A basic store usually takes two to three weeks. A large range, imported product data, booking features or a point-of-sale connection add time, and we agree the schedule with the scope and price before work starts.
Can our staff manage products and orders after launch?
Yes. You receive the administrator login and own the store, so staff can manage products, stock and orders, with one-to-one training in Standard and Premium. Our maintenance packages and managed WordPress hosting cover updates, backups and security if you would rather hand them over.
Let's plan your bike shop online.
Send us your range, the brands and sizes you stock, and how you handle pickup, delivery and servicing. DIGITALON's in-house team at Wurtulla on the Sunshine Coast will recommend a package, list anything quoted on top and confirm the fixed price and a start date, wherever you trade in Australia.
