Craft store website design down to the last shade.

Crafters shop by colour, fibre and size, and need the shade in the photo to match the one that arrives. DIGITALON designs and builds WooCommerce stores for Australian craft supply shops from Wurtulla on the Sunshine Coast, at a price agreed before work starts.

5.0Google rating
2–3 weeksTo a basic store
100%Australian team

Crafters buy in shades, metres and balls.

A quilter wants 2 m of one print and three fat quarters to match, a knitter needs eight balls from a single dye lot, and a beader is hunting for one size and finish among hundreds. Craft supply shops sell huge ranges of small things in many colours and sizes, and the website has to make one shade easy to find and hard to mistake for another.

We build craft stores around that detail. Colour, shade number, fibre and size are product attributes shoppers can filter, fabric sells by the half metre and yarn by the ball, dye lots carry their own stock, and patterns sell as downloads. Class places sell as products with limited seats, and small, light orders get postage that suits them.

What a craft store website needs.

Craft retail is a long tail of small, colour-critical items, so product data, photos and postage are planned before the design.

Colours and sizes shoppers can filter

Colour, shade number, fibre, ply, needle size, fabric width and bead size entered as product attributes let shoppers narrow a huge range in a few steps. Filters and categories come with Standard; Premium adds live product search and a mega menu, so one item can be found among thousands.

By the metre, ball or pack

Fabric, ribbon and trim can sell in half-metre units, with a note that an order for four is cut as one 2 m piece. Yarn sells by the ball, with multi-ball packs as variations at their own price; a calculator for any length is quoted to scope.

Dye lots kept together

Yarn from different dye lots can differ slightly in shade, so a buyer making one garment needs a single lot. Each lot can be a variation with its own stock, so the buyer sees how many balls of that lot you hold, and the lot number stays with the order.

Kits, patterns and classes

A kit can ship with its pattern as a download, and a pattern can be sold as a PDF or a printed copy, two variations of one product. A class can be a product whose seats are its stock, one variation per date, so it closes when full; a booking calendar is scoped separately.

Photos true to the colour

Each colour can have its own photo that appears when it is chosen, beside a close-up of the texture and the maker's colour name or number. Photos taken the same way keep a range consistent, and a short note that screens vary sets fair expectations before the parcel arrives.

Postage for small, light parcels

A craft order is often a handful of small, light items. Flat-rate or free shipping comes with every package, Standard's rules by weight keep a card of buttons cheaper to send than a bolt of fabric, and its PDF packing slips list each colour so the right shade is packed.

eCommerce packages for craft supply shops.

Three one-off build prices. A large range in many colours usually needs Standard's filters and categories; Premium adds live product search and a mega menu for finding one item among thousands.

Basic

A simple online shop with everything it takes to sell properly.

$4,990One-off build price

  • 6 pages: home, about, contact, shop, cart and checkout
  • Mobile optimisation
  • Card and PayPal payments
  • Flat-rate or free shipping
  • WordFence firewall and SSL certificate
  • Links to your social media
  • Nightly backups
Ask about Basic
Most popular

Standard

A professional store for a real catalogue, with accounts and automation.

$5,990One-off build price

  • 10 website pages
  • Everything in Basic, plus
  • Search engine optimisation (SEO)
  • Customer accounts and order history
  • Product filters and categories
  • PDF invoices and packing slips
  • Wish list and discount coupons
  • Advanced shipping rules
  • Google Analytics
  • 1:1 website training
Ask about Standard

Premium

For stores pushing on sales: more ways to pay, find and follow an order.

$7,990One-off build price

  • 20 website pages
  • Everything in Standard, plus
  • AI search optimisation (GEO)
  • Mega menu
  • Apple Pay, Google Pay and Afterpay
  • Shipping cost calculator and order tracking
  • Live product search and product compare
  • Blog
  • Your CRM integrated
Ask about Premium

Hosting, your domain, your payment provider’s transaction fees and ongoing maintenance are separate. The page counts are website pages, not a product limit: catalogue size, product imports, migrations and custom integrations are agreed and quoted before work starts. Compare every inclusion and the optional features on eCommerce pricing, or see website design packages if you do not need a shop.

Your store, your hosting, your login.

Every DIGITALON store is a custom WordPress and WooCommerce build. WooCommerce is free and open source, takes no commission on your sales and runs on hosting you choose, with the administrator login yours from day one.

The shop and the pages that bring shoppers to it live in one WordPress site, edited the same way. You can run it yourself, or hand the updates to the team that built it.

01

No platform commission

Your payment provider charges its transaction fee. WooCommerce itself takes no percentage of your sales and has no monthly platform fee.

02

Hosting you choose

Keep your own host, or use our managed WordPress hosting, sized for the catalogue and the traffic you expect.

03

Care after launch

Our maintenance packages cover plugin and WooCommerce updates, backups, security checks and support.

04

One Australian team

The people who scope, design and build the store are the people who answer your questions, from Wurtulla on the Sunshine Coast.

From brief to first order.

A basic store usually takes two to three weeks. Extra features and integrations add time, and we tell you how much before we begin.

Step 01

Scope and price

We agree the pages, catalogue, features and search work, then confirm the package, any extras and the payment stages in writing.

Step 02

Design

You see the design and sign it off before the build starts, while changing a layout is still quick.

Step 03

Build and test

Products, payments, shipping and tax are set up in WooCommerce, then tested with real orders on a phone and a desktop.

Step 04

Launch and hand over

We go live and hand over your administrator login. Standard and Premium include one-to-one training on your own store.

Online stores we have built.

These are stores and online sales sites our team designed and built. They show completed work, not a promise of the same result for every business.

I was very impressed as they were very responsive and helpful as I was a newbie. Good communication with Sabrina who took the time to explain all the process and gave some tips.
Amandine Barrois / Beauty industry online store

Craft store website questions.

Colours and dye lots, fabric and yarn, classes, postage, price and timing.

Ask us about your store
How much is a craft supply store website, including GST?

A custom WooCommerce store costs $4,990 for Basic (6 pages), $5,990 for Standard (10 pages) or $7,990 for Premium (20 pages), as a one-off build price in Australian dollars with GST included. Importing a large range, colour swatches, a length calculator and a class booking calendar are quoted before work starts.

Every inclusion is on our eCommerce pricing page.

Which package suits a craft shop with thousands of colours and sizes?

Standard suits most craft supply shops: product filters and categories for colour, fibre and size, customer accounts for repeat orders, PDF invoices and packing slips, discount coupons, advanced shipping rules and keyword research with on-page SEO. Premium adds live product search, a mega menu, Apple Pay, Google Pay and Afterpay, order tracking, a blog for patterns and tutorials, and AI search optimisation (GEO). Basic suits a small, focused range.

Can customers buy fabric by the metre and yarn by the ball?

Yes. Fabric, ribbon and trim can sell in half-metre units, so four units can be cut as one 2 m piece, and yarn sells by the ball, with multi-ball packs at their own price. A calculator for any length, or a minimum cut, is quoted to scope as custom eCommerce work.

Can buyers choose yarn from a single dye lot?

Yes, when each dye lot is set up as a variation with its own stock. A knitter who needs eight balls for one jumper can see how many of a lot you hold and order them together, and the lot number stays with the order for packing. When a lot sells out, the next one is added as a new variation.

Can we sell places in our craft classes and workshops?

Yes. A class can be a product whose seats are its stock, with a variation for each date, so it stops selling when it is full and the buyer's details arrive with the order.

A booking calendar with time slots is scoped separately; see booking website design. Recorded online classes are a course build; see selling online courses.

Will the colours on screen match the real yarn or fabric?

As closely as photos allow, though no two screens show colour quite the same. Each colour can have its own photo that appears when it is chosen, with a close-up of the texture and the maker's colour name or number beside it, so buyers have more than one way to check. Colour swatches in place of a drop-down list are quoted separately.

How is postage charged on small orders of thread, buttons and patterns?

With rules built for small, light parcels. Flat-rate or free shipping comes with every package, including free shipping above an order value you set, and Standard adds rules by weight, location and cart value, so a few reels of thread and a printed pattern can cost less to send than a box of yarn. Live Australia Post, Sendle or courier rates are a quoted add-on.

Will crafters find our yarns and fabrics through Google?

They can, but no one can promise a position. Standard and Premium include keyword and category research and on-page work, so categories follow the way crafters search, by fibre, weight, colour or project, and products carry clear names. Premium adds AI search optimisation (GEO) and a blog for patterns and how-to guides; ongoing work after launch is our SEO service.

How long does a large craft range take to get online?

A basic store usually takes two to three weeks. A large range adds time because each product, colour and photo has to be loaded, so we agree whether you supply a spreadsheet, we import a supplier file as quoted work, or the range goes up in stages, and set the schedule with the scope and price.

Can our team add new colours and products ourselves after launch?

Yes. You receive the administrator login and own the store, so you can add colours, products and class dates yourself, with one-to-one training in Standard and Premium. If you would rather not, our maintenance packages cover updates, backups and security, with managed WordPress hosting sized for a large catalogue.

Let's plan your craft store online.

Tell us roughly how many products and colours you carry, what you sell by the metre, ball or pack, and whether you run classes. DIGITALON's in-house team at Wurtulla on the Sunshine Coast will match your range to a package, price anything extra up front and confirm it in writing, wherever you trade in Australia.

How may we assist you?

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