Google Ads Management for the Hoffman Process
Background & Partnership
Hoffman Process, a well-established provider of residential self-development and mental health retreats, has maintained a longstanding partnership with our agency. Building upon our successful website redesign and ongoing SEO services, we expanded our collaboration to include comprehensive Google Ads management.
Campaign Strategy & Structure
Understanding the unique nature of Hoffman Process’s premium offerings and their target demographic of higher-income individuals, we developed a sophisticated Search campaign strategy. The campaign architecture comprises four distinct ad groups, each meticulously crafted to capture different segments of their potential client base. These include targeted messaging for brand searches, as well as specific focuses on individuals seeking depression retreats, mental health retreats, and anxiety retreats.
Campaign Flexibility & Promotional Integration
Our campaign management demonstrates considerable flexibility, allowing us to seamlessly incorporate time-sensitive promotional content. For instance, we successfully integrated special promotional messaging for their September offerings whilst maintaining the overall campaign structure and effectiveness.
Performance & Conversion Tracking
The campaign has yielded impressive results, generating a substantial increase in qualified leads for the Hoffman Process. However, the nature of their service presents unique challenges in terms of conversion tracking. As their premium retreats often require multiple touchpoints before purchase, and final conversions frequently occur via telephone conversations, traditional digital conversion metrics tell only part of the story. Nevertheless, we’ve observed strong indicators of campaign success through increased enquiries and engagement metrics.
Ongoing Partnership & Results
Working closely with Hoffman Process, we continue to refine our approach, ensuring their Google Ads presence effectively communicates their unique value proposition to individuals seeking transformative personal development experiences. The campaign’s success reinforces the effectiveness of our strategic, multi-faceted digital marketing partnership.
