Elite Projex Google Ads Management Project
Project Overview
Elite Projex, a distinguished exhibition stand builder based in Melbourne, has maintained a longstanding partnership with our agency. Building upon our successful delivery of their website redesign and ongoing SEO services, we have expanded our collaboration to include comprehensive Google Ads management, further strengthening their digital marketing presence within Australia’s competitive exhibition industry
Business Profile
As a specialist in comprehensive exhibition design services, Elite Projex delivers end-to-end solutions encompassing stand design, construction, installation, and removal, alongside complete event planning support. Their clientele includes prominent national and international brands seeking premium exhibition presence. Operating in a highly specialised sector with significant project values, Elite Projex maintains a strong market position despite intense industry competition.
Campaign Strategy and Implementation
Our strategic approach focuses on a meticulously designed Search campaign structure targeting four key Australian states: Victoria, New South Wales, the Australian Capital Territory, and Queensland. We have established dedicated ad groups that separately address exhibition design and trade show booth design, ensuring highly relevant ad delivery to potential clients searching for these specific services.
The campaign implementation includes comprehensive conversion tracking mechanisms across multiple customer touchpoints. We have successfully integrated tracking for telephone enquiries, email communications, and website contact form submissions, providing transparent and accurate performance measurement.
Performance and Optimisation
The Google Ads campaign has demonstrated strong performance metrics, successfully generating multiple conversions since its inception. Our ongoing campaign management involves continuous refinement of various elements to maximise return on investment. Through careful monitoring and adjustment of bid strategies, including manual CPC optimisation, we have achieved an optimal balance between ad spend and campaign performance, particularly crucial in this high-value service sector.
Client Relationship and Service Integration
Our partnership with Elite Projex exemplifies our commitment to delivering integrated digital marketing solutions. The Google Ads campaign complements our existing SEO services and website management, creating a cohesive digital strategy that drives qualified traffic and generates valuable leads for their exhibition stand design business.
Ongoing Management and Future Directions
We maintain a proactive approach to campaign management, regularly reviewing performance metrics and implementing strategic adjustments. Our focus remains on maximising campaign efficiency while maintaining cost-effectiveness, ensuring Elite Projex continues to achieve a strong market presence in the competitive exhibition design industry. The geographically targeted approach allows for optimal budget allocation across key markets whilst maintaining highly relevant ad placements for their specialised services.
