Google Ads Campaign for Ice Blast
Project Overview
Ice Blast engaged us to create and manage a high-performing Google Ads campaign to increase leads and drive business growth during the busy summer season. Specialising in air conditioning services for residential and commercial clients, Ice Blast sought a strategic advertising approach targeting specific services and key locations in Southeast Queensland.
Campaign Structure
To maximise reach and relevance, we designed two separate campaigns: one for commercial services and another for residential services. Each campaign is organised into multiple ad groups, carefully tailored to target specific locations, including Brisbane, Sunshine Coast, and Gold Coast. These ad groups also highlight Ice Blast’s range of services, such as air conditioning repair, maintenance, service, and installation. This structured approach ensures ads resonate with the unique needs of different audiences in each region.
Conversion Tracking
An essential component of the project is robust conversion tracking, allowing us to measure the effectiveness of the campaigns accurately. We’ve implemented tracking for a range of actions, including phone calls, text messages, email inquiries, messages, and online bookings. This data-driven insight helps us optimise campaign performance and allocate the budget effectively to areas driving the most leads.
Budget Management
With a significant advertising budget at our disposal, we closely monitor and manage spending across the campaigns. This ensures that every dollar is allocated strategically to maximise ROI and maintain consistent lead generation throughout the peak summer period.
Results to Date
The campaign has already delivered strong results, with a notable increase in leads for Ice Blast. By targeting specific locations and tailoring ads to key services, the campaigns are generating a steady flow of work, helping the business capitalise on the high demand for air conditioning services during summer. Ice Blast is now well-positioned to continue its growth trajectory, supported by a highly effective and responsive advertising strategy.
Ongoing Management
Our ongoing management ensures that the campaigns remain optimised, adapting to market trends, audience behaviour, and performance metrics. This includes refining ad copy, adjusting bids, and exploring new opportunities for growth as they arise.
Conclusion
Through precise targeting, effective budget management, and comprehensive tracking, our Google Ads campaign for Ice Blast is driving measurable results. By ensuring the right message reaches the right audience at the right time, we’ve helped Ice Blast achieve greater visibility and success in their market.
