Expanding Online Presence for “How To Survive Death – a Free Workshop” by Dying to Understand
In collaboration with our long-lasting client Dying to Understand, a registered Australian charity dedicated to end-of-life planning and education, we are proud to present the successful completion of a significant project. This endeavour focused on amplifying online engagement by creating an event page seamlessly integrated into our client’s website. Complementing this, a meticulously planned Facebook Event Ad Campaign was executed to promote the workshop, targeting the Sunshine Coast community. The event, aptly named “How To Survive Death – a Free Workshop,” aimed to foster open conversations about a profound subject. This project encapsulates the mutual dedication of both teams to encourage constructive dialogues about life’s inevitable journey.
Event Insight
The core objective of this endeavour was to establish an event that would create a nurturing space for individuals to explore the profound subject of death. Hosted by Dying to Understand, the event, titled “How To Survive Death – a Free Workshop,” aimed to provide participants with a platform to delve into discussions, share insights, and gain knowledge from experts in end-of-life planning. This initiative perfectly aligns with our client’s mission to bring thoughtful discourse to the forefront and assist individuals in approaching this inevitable transition with understanding and preparedness.
Website Extension
To bring this project to fruition, our team seamlessly integrated an event page into our client’s website, maintaining design continuity across the platform. This cohesive incorporation ensured a uniform and immersive user experience. The dedicated event page offered visitors comprehensive event details, encompassing dates, topics, and key takeaways from the workshop. Crucially, the page featured a user-friendly registration form, streamlining the process for interested individuals to secure their spots.
The event page’s design was meticulously crafted to mirror our client’s values and objectives, effectively spotlighting the workshop’s significance. Navigating through the content was intuitive, enabling visitors to absorb crucial information and ultimately decide to partake in this enlightening experience. Positioned strategically, the registration form served as a gateway for capturing interest and facilitating effortless sign-ups.
Facebook Event Ad Campaign
In tandem with the website extension, we created a precision-targeted Facebook Event Ad Campaign, optimising reach and engagement. By identifying the specific target audience, refining demographics, and harnessing Facebook’s robust ad tools, the campaign ensured the message reached individuals genuinely interested in end-of-life planning. The advertisements were thoughtfully curated to encapsulate the event’s essence, compelling potential attendees to take action.
The campaign’s structure was meticulously tailored to amplify visibility and participation. Leveraging Facebook’s advertising capabilities, precise geographic locations were selected, with a particular focus on the Sunshine Coast to engage the local community. Through compelling visuals and persuasive copy, the campaign effectively conveyed the workshop’s value proposition and prompted users to secure their spots by registering.
Outcomes and Influence
The seamless collaboration between us and Dying to Understand yielded a noteworthy outcome that seamlessly resonates with our client’s mission. The newly introduced event page garnered significant attention, evidenced by a substantial surge in website traffic and heightened user engagement. The intuitive registration form expedited the sign-up process, leading to a commendable number of confirmed attendees for the workshop.
The precision-targeted Facebook Event Ad Campaign achieved remarkable success in cultivating awareness and driving registrations. The campaign’s optimised strategy translated to exceptional click-through rates and conversions, effectively expanding the audience base and sparking conversations about end-of-life preparation within the community. This synergy between the website extension and the Facebook campaign served to reinforce the message, solidifying Dying to Understand’s pivotal role in instigating vital discussions.
In conclusion, our meticulous execution of this project demonstrates our prowess in aligning projects with client missions and engaging their target audience. The harmonious integration of an event page into the website and the adeptly curated Facebook Event Ad Campaign showcase the commitment of both parties to catalyse significant conversations surrounding end-of-life topics.
