Website Redesign: 7 Pro Tips & Real Examples (2021)

Do I need to redesign my website? Where to start it?

As any business grows and develops, website redesign is essential. Businesses will often have mistakes on their website during the revamping process, and one of the biggest mistakes is creating a new website with the same problems as the old one.

A “new” website should have a unique structure different from the old with everything optimised for your customer and clients’ user experience. This can mean the difference between them converting or becoming a lead for your business or leaving the website and giving you no results at all.

Everything from the layout and written content to the navigation and SEO all plays a significant role in whether visitors to your website will convert or not. If you’re new to the concept of website redesign, these aspects will more than likely be overlooked.

Here, we can offer you our professional agency’s tips, secrets, and tricks for a successful website redesign so that your business is set up for success and results.

When Do I Need To Redesign My Website?

There are a few ways to know when it’s time to look into website redesign and development.

 

Your Site Is Outdated

If your website is outdated, visitors will immediately think your business is old – and anyone who thinks that might look for a better alternative with a more updated experience. An “old” business might tell visitors to your website that you are no longer in business, you haven’t received new clients/customers for quite some time, or that you aren’t concerned for their experience on your website.

Your competitors are likely using upgraded websites with the latest performance aspects, thus going ahead of you and earning all of your potential customers. When a website looks outdated, visitors will look for one that is more recent, updated, and provides a better experience for them overall.

Is your website outdated? How do you know if it is or not? Well, it’s easy. Take a look at any of your competitor’s websites and compare them to your own. Consider the speed, layout, look, and overall experience. If you love their website and believe it surpasses your own website, then perhaps it is time to update.

Outdated Construction Company Website
Example of an outdated website

No Traffic

Is your website gaining traffic? In other words, are there any customers coming through to your website? Does it appear in Google results? If you answered no to these questions, then your website is likely lacking good SEO practices.

SEO is “Search Engine Optimisation.” These are practices that help optimise your website to appear in Google search results, pushing the website to visitors when they search for a particular term, such as “website redesign” or “how to bath a dog.” Then, the search results for that term are pulled up, and websites that have a good SEO ranking will appear first.

This is also known as “organic” traffic (traffic that isn’t paid for, like Facebook Ads or Google Ads). Striving for organic traffic will help cut costs for conversions and will rank your website nicely in Google.

 

Slow Speed

Website speed is another significant factor that determines your website’s conversion rate. If a website is slow, people won’t stick around to wait for it to load. With busy lives and schedules, many people are on a time constraint, and if your website is slow, they will look for one that is faster with better performance.

Speed is something that also drastically improves your search engine rankings. A fast website is put in Google’s good books, pushing it to your ideal target audience more and more. Slow websites will not be prioritised in search results because the moment visitors land on your website, they’ll leave if they have to wait too long for a page to load. You can use various tools to help you learn more about the speed of your website and what may be slowing it down, or hire an agency or consultant to do the math for you.

Slow speed can be caused by a multitude of things, such as:

  1. A large number of images that aren’t compressed or optimised for speed – images definitely improve the visual experience for a visitor, but they need to be optimised in a way that still allows the page to load at an appropriate time.
  2. Poor CMS – working with a good CMS like WordPress will help ensure a fast website
  3. Poor hosting – a good hosting service provider makes all the difference with a fast website
  4. JavaScript Issues – this is where auditing is required to see what JavaScript needs to be removed or kept, with some resulting in unnecessary delays
  5. Unclean code – excessive white spaces, unnecessary comments, and other coding issues can cause a slow website
  6. Too many advertisements on the website – not only can these be annoying or unappealing for website visitors, but they can also slow down your website significantly

 

Too Difficult or Expensive To Update

Every website requires ongoing updates, but these can become too difficult or expensive to maintain if your website is poor. As your business evolves, it is crucial to update your website’s content, but sometimes, this isn’t possible, or it is too expensive to hire a consultant or agency to get these frequent updates.

In this case, a better alternative would be a complete website redesign.

Common Mistakes When Redesigning A Website

You are bound to run into a few common mistakes when redesigning a website, especially if you’re doing it yourself or you aren’t familiar with website development. Technology and websites are not easily learnt skills when talking about design and optimisation, so you are not alone.

Here are some of the most common mistakes:

  1. Not analysing the current site’s strengths and weaknesses
  2. Focusing only on “design” upgrade
  3. Not focusing on SEO
  4. Hiring a too-cheap agency or consultant, resulting in a low-quality website

Pro Tip #1: Analyse Your Current Website

If you aren’t analysing your current website’s strengths and weaknesses, how will you improve on them? By analysing these, you can focus on strengthening the weaknesses and adding to what is already working well for your site/business. Doing so will help keep you on track and organised when redesigning the website, eliminating what isn’t working and optimising it for success.

Do you know how many visitors your site gets? Which pages drive the most traffic or any traffic at all? What keywords your visitors use when finding your website? Do you know what your site’s rankings are in search? These are all critical pieces of information you need to know for a successful website redesign.

Pro Tip #2: Set The Goals of Your Website

When people first hear “website redesign,” they will usually think of the “look” of their website. Yes, this is an important factor, but only focusing on “design upgrade” will cause your website to lack in other areas.

You need to focus on everything about a new website, including the SEO, speed, and overall user experience. This is a critical part of the website redesign planning stage – setting the goals of your website.

Your business wants conversions – this could be sales or leads. Knowing your goals for the website redesign will help you achieve this.

Here are some goals you can think about:

  1. Get more “qualified” leads (your ideal target audience)
  2. Increase the awareness of your website/business
  3. Generate more sales
  4. Improve your conversion rate
  5. Improve the overall user experience
  6. Optimise the time to complete website tasks (submitting a form, etc.)

 

When determining your goals, take an entire look at your business plan. Why did you start this business, and what is its sole purpose? Laying out your goals for the website will, therefore, help you achieve this purpose.

Not all websites are up for the purpose of sales; some are blog-focused with mainly written content helping a specific target audience and educating them on a particular topic. However, regardless of the type of business or website it is, you must have goals set in place for it to succeed.

Pro Tip #3: Search Engine Optimisation Is a Must

Search Engine Optimisation (SEO) is another vital yet overlooked part of the website redesign process. The key features of SEO include:

Keyword Analysis

This is a must. You need to know which keywords are relevant to your business and website content. What keywords have genuinely been used by your site visitors? If your business is personal training, are you using keywords that your visitors might use to search for that type of business?

As such, SEO analysis is essential for successful website design. However, it can be difficult to find this information. Ask the agencies around you if they offer a free SEO audit – but even if it does involve a fee, it is highly recommended. This crucial information will result in the best possible website redesign!

SEO Strategy

Having an SEO strategy and on-page SEO strategy after discovering which keywords are relevant to your business will help you determine which pages of your website use particular keywords. Hiring an SEO specialist becomes really useful here.

Rewriting Content

Once you’ve figured out your SEO strategy and keywords, it’s best to rewrite the content on your website based on these keywords. Therefore, you are optimising all aspects of your website, including the written content – whether this is blog posts and articles, product descriptions, or homepage content.

On-Page SEO

If you’re unsure or hesitant about performing on-page SEO yourself, you can hire a professional agency to do it for you. DigitalOn also provides this service in addition to entire website redesign and development.

301 Redirect

Having a “301 redirect” set up for your website also adds to optimal SEO practices. A 301 redirect is a server status code and is similar to a “mail forwarder.” Once a piece of content is taken away from a URL, anyone trying to visit that URL will be given a 404 page error.

For more information about Web Design with SEO, you can visit https://digitalon.com.au/seo-sunshine-coast

Pro Tip #4: Focus On Conversions

Conversions – what are they? This is the goal for any website and business – to convert visitors into paying clients or customers. Or, if it’s a blog, it’s to convert them into a loyal reader, for example. Every business has a conversion goal. What is yours? Is it to gain sales? Build an audience? Attract leads?

You’ll need to know the why and what before you move onto the how.

When redesigning a website, you need to focus on conversions. To convert visitors, you’ll need to have:

  1. An attractive website that makes visitors want to stay, explore, and connect
  2. Fast loading times to give visitors what they came for in a timely manner
  3. Easy navigation around the website so that there is no confusion
  4. Responsiveness, so whether they are on a PC or mobile, the experience remains the same
  5. A clear representation of your business, who you are, what you do, and the value you can give them
  6. Clear “CTAs” (call-to-action), such as buttons encouraging a conversion (sign up, learn more, shop now)

Pro Tip #5: Mobile Responsiveness Is Essential

Today, more people are on their mobile phones than their computers or laptops, whether it’s to browse a shop, purchase items, read a blog, or get in contact with a business for a service.

If your website looks great on a computer but is not optimised on a mobile device, then your business is guaranteed to lose conversions. Regardless of where your website is displayed, it should always maintain a smooth and user-friendly experience, thus increasing the potential profit and conversion rate for your business in all aspects.

When we say “mobile responsiveness,” we mean adapting your website to a smaller screen size and a device that has a totally different technological perspective to that of a computer. The screen and view size should look excellent, in addition to loading times and all other design elements.

Pro Tip #6: Go For A WordPress Website

Did you know that WordPress is the most popular CMS (content management system) today? Over 37% of websites online use it to power their businesses. The level of potential WordPress offers is unmatched by any other CMS, with the ability to expand, scale, and do more with your website than you can with its competitors.

WordPress websites are perfect for small and medium-sized businesses because it is:

  1. Free
  2. User-friendly
  3. SEO-optimized
  4. Equipped with various plugins & themes to utilise
  5. Secure
  6. Reliable
  7. An open-source development platform with advanced functionality
  8. Backed by a large online community
  9. Easy and quick to set up

 

Let’s take a look at some of these benefits more in-depth and why they will benefit your business.

Well-Equipped For SEO

We touched on SEO and its importance earlier. It’s no wonder why many businesses use WordPress for its built-in SEO software. With it, you can automatically create title tags, meta descriptions, and more for your pages and posts, helping search engines provide your content to your ideal target audience and boosting your search rankings.

Easy & Cost-Effective Site Maintenance

With WordPress, it’s easy to maintain your website, keep it updated, and it is cost-effective, which will certainly appeal to all businesses. You can ask an agency for training on how to update your website’s content. DIGTALON  offers a free website training for cost-effective DIY maintenance that you might want to look into for this reason.

Easy Upgrades

WordPress makes it easy to extend and upgrade the features and pages of your website in the future. As your business grows, you’ll need to continue adding pages and features for optimisation. You might also need to integrate with other systems or IT solutions, which is what WordPress helps with, making the entire process a whole lot easier.

Large Community

The online WordPress community is very large, making it easy to find the information or help you need for website maintenance or troubleshooting issues. This community is free to access, and it’s always helpful hearing from other like-minded WordPress users with the same goals as you. With their help, it’s a breeze to learn more about WordPress, its features, and everything it has to offer you and your business for success. WordPress might seem like a scary step in the right direction, but with the help of such a large online community behind it, not to mention “free,” you can have the ultimate peace of mind.

Secure & Reliable

With how secure and reliable WordPress is, and such an excellent reputation to prove it, it’s the perfect choice for small businesses. They release regular updates, security patches, and overall ensure a safe experience for your business. In addition to its security and reliability, their range of plugins can help improve this experience even further.

With all of these benefits in mind, choosing a WordPress website redesign could be the best move you ever made with your online business!

Pro Tip #7: User Experience Is Becoming Increasingly Important

Google has recently announced that Page Experience is a key element in Google search results. Page experience already affects how a site visitor interacts with your website, including staying or leaving it. With an optimised user experience, Google will help push your website to the front of the search page, so making it the best it can be is now more important than ever.

While a great page experience still doesn’t surpass having excellent page content, it will still now factor into how your page is seen in Google search results. By optimising the user experience, you are setting up your website for organic success with increased visibility.

Here are some of the key factors that will contribute to page experience:

  • Mobile-friendliness
  • Secure site connection (HTTPS)
  • Safe-browsing
  • Page speed

 

Now let’s take a look at some examples of website redesign that may help assist you with yours.

Website Redesign Example #1

Taylor’d Distinction – Building designer on the Sunshine Coast, Australia

Before

  1. No keyword research for SEO
  2. Poor user experience with a complex flow of information and difficulty to navigate (menu structure)
  3. Too much text
  4. Not highlighting the business’ strength
Before and After Website redesign comparison buidling designer sunshine coast
Before – After website redesign comparison

 

After – Visite the new site here.

Highly focused on SEO with comprehensive keyword research and on-page SEO across multiple pages.

Results?

Now, they are ranked #1 for multiple keywords, including “building designers sunshine coast.” The website traffic has increased, doubling since the new website launched.

Redesign Strategy: Highlight previous works with stunning galleries, impress the visitors, and send a clear message.

Website Redesign Example #2

The Waves Maroochy River: Luxury Holiday Apartment

Before

  1. Very old, outdated design
  2. No SEO implemented
  3. Difficult to navigate
  4. Not optimised for conversions
Before - After Website Redesign Holiday Apartments Sunshine Coast
Before – After website redesign comparison

 

After – Visite the new site here.

  1. A clear goal of conversions with a strong CTA (click the booking button)
  2. Used various tools such as pop-ups, exit-intent strategy technology, and site flow to increase the conversions
  3. Highlighted gallery
  4. Intuitive site navigation
  5. Luxury user experience for luxury apartments
  6. Incorporated images and videos to give an unforgettable impression to the visitors (memorable)
  7. Comprehensive SEO research and on-page SEO implementation

Website Redesign Example #3

FYD: Digital Health Technology Company

Before

  1. FYD is a high-tech, innovative company inventing world-leading technologies
  2. The old site looked common (not unique), not reflecting the company’s visions and capabilities
  3. Poor user experience
Before - After Website Redesign Comparison Technology Company
Before – After website redesign comparison

 

After – Visit the new site here.

The goals for the site were:

  1. To give the visitors the impression of an “innovative company”
  2. To highlight their advanced technologies
  3. To give the feeling to the visitors that they “want to do business with this company”
  4. It is a corporate website, so the goals varied slightly from small businesses

 

Top-level user experience was implemented:

  1. Carefully selected colours, fonts, fast-sliding animations to highlight the technology
  2. Created various videos to highlight their business areas

 

Multi-language feature for their global business was also added for an enhanced user experience.

Conclusion

There is a lot more that goes into website redesign and development than one may initially think. Leave it in the hands of the professionals, and you won’t leave any stone unturned, ensuring your business gets the most results out of a beautiful, optimised website.

DIGITALON offer various website redesign services in Australia at an affordable price. Get in touch with us today to discuss your goals and requirements for website design services and receive a personalised quote!

© 2021 DIGITALON   |   Award-Winning Digital Agency   |  ABN 64 630 163 469

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Tony Cook
Tony Cook
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I have been working with Digitalon for tha past few months as they build a new Website and create Face Book pages for may existing and new businesses. It's hard to trust someone to take your hard earned business to the people, but I could not be happier with the presentation, responsiveness, and professionalism of this company. There are many companies out there that promise much, Sabrina and her team deliver. I will be happy to work with them closely in the future to stay on top of the ever changing media landscape.
Scott Dingle
Scott Dingle
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This is a very profesional company. They really know how to increase the traffic to your web. Can't recommend them more.
Kelley Stone
Kelley Stone
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Digitalon designed my logo, my stationary and the website for my business. They were really easy to deal with, and I'm very happy with the finished products.
Greg Keily
Greg Keily
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I've recently started up my own business and the website that Digitalon designed for me far exceeded my expectations. I found them extremely helpful as they took me through every aspect on how my website can perform at its best for myself and my clients. Their extremely professional and educated approach really made me feel at ease and convinced that I had chosen the right company. I've heard lots of stories from friends that web designers can take a very long time with constant increased expenses blowing out their budget however Digitalon did an amazing job within our set budget and much faster than I thought. I would have no hesitation in recommending Digitalon to any business looking to make their website more professional as it's the first thing your cient will see.
Greg Keily - Director How's Your Head Space - Mental Health Hypnotherapy Practice
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Honestly, DIGITALON is such a supportive organisation for our small business. Highly, highly recommend to anyone who appreciates dealing with creatives and their ideas. Always supportive and timely, no matter how small the task or issue.
Taylord Distinction
Taylord Distinction
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From the initial enquiry right through to the final handover their customer service was impeccable. Sabrina and Hoyoung met all our expectations and more while redesigning our website. There expertise is second to none, innovative & professional. We are so happy and highly recommend DigitalOn - Thank you
amandine barrois
amandine barrois
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I ordered from the company a website (beauty industry) I was very impressed as they were very responsive and helpful as I was a newbie. Good communication with Sabrina who took the time to explain all the process and gave some tips. From the logo to the website construction they target straight away what I want to achieve
Definitely recommend their services
Dazza Fitness
Dazza Fitness
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I had been waiting to revamp my website for a while now with a developer and came across DIGITALON. I liked how professional they looked from the get go which gave me the instant confidence they would do a good job on my website. After completion I couldn't be happier with how my website has turned out now. Thanks for the great work!
Clunie Garage
Clunie Garage
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Sabrina and the team at DigitalOn provided us with a first class video intro for our channel and also helped us redesign our logo. We strongly recommend them if you are looking at improving your channel and we will be partnering with DigitalOn as we launch our website and online merchandise store.
Scott D
Scott D
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Our company was preparing for a national relaunch and resupply into Australia of our rare disease oriented fractionated blood products. These specialist medical therapies are supplied to hospitals and health practitioners under highly regulated national contract arrangements. We looked for a local Web Development agency to support our re-launch project. With tight timelines, multiple corporate requirements and high governance and compliance standards, Digitalon was a terrific choice of supplier for the Website development component of the project. The team delivered our project exactly are requested, envisioned and planned. The team was exceptionally good to work with, responsive and supportive at all times. A high degree of trust was required and the team at Digitalon delivered perfectly. The project was completed on-time, on budget while exceeding our expectations. I hope to be able to work on other projects with the team at Digitalon and I have no hesitation in recommending their services for businesses big or small.
Ramona from Sunny Kids Music
Ramona from Sunny Kids Music
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The knowledge and advice from the DIGITALON team saved me a lot of time and money when starting my business. I highly recommend them to people starting their own business.
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성준제
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We couldn't be happier with our new website! When we saw the first version of the site, we were totally blown up by the amazing design. I was impressed with their creativity, technical knowledge and skills. They were very professional and responsive to all of our changes. I would highly recommend Digitalon to anyone wanting to have a quality website for a great price.
Trevor Lucas
Trevor Lucas
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As a newbie to website construction I was definitely covering new ground, and felt a bit overwhelmed by the whole process. I liked the fact that I could see Sabrina in video presentations, though after meeting Hoyoung and seeing his passion for website design, sold me. Their feedback and assistance has been reassuring and ongoing.
Char Serchen
Char Serchen
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Sabrina and Hoyoung are amazingly talented. They gave exceptional service, listened to our needs and created a solution which was simple for clients. They went beyond our expectations and we will definitely be working with Digitalon again.
Peggy Pieper-Lucas
Peggy Pieper-Lucas
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Great team, really nice to work with. Very impressed with their design work. Would definitely recommend them.