Retirement Guide & Online Shop – Australia
We designed and built RetireOn, an Australian retirement guide with a WooCommerce shop for wall art and retirement gifts.
eCommerce Website Design: RetireOn’s Retirement Guide and Online Shop
Our website design and development project for RetireOn, an Australian retirement resource that pairs plain-English guides with an online shop. DIGITALON designed and built the complete site, from the content structure and visual design through to the WooCommerce store behind it.
Project Overview
RetireOn is written for people who are planning retirement or have just stopped work: a stage of life with big money questions and a lot of new free time. The site had two jobs to do at once. It had to explain superannuation, the Age Pension and retirement living simply enough for a beginner, and it had to sell products chosen for the same audience, without the shop getting in the way of the advice.
Design Approach
We organised the site around how people actually spend their retirement rather than around financial jargon. Enjoy Retirement groups the lifestyle articles into Health & Wellness, Hobbies & Learning, Home & Garden, Social & Community and Travel & Leisure, while Retire Smart holds the money guides. The design is bright and calm, with generous, readable type and clear buttons for an older audience, and the shop and cart are one click away on every page.
Key Features
The site includes lifestyle article hubs, a Retire Smart video guide library covering superannuation, the Age Pension, retirement living and extra retirement income, member blogs, a wall art store organised into collections such as Beach & Coastal, Landscape and Farmhouse, a curated retirement gift guide that links out to partner stores, customer accounts and a newsletter sign-up.
Technical Implementation
RetireOn runs on WordPress with WooCommerce. One catalogue carries both the products RetireOn sells directly, the wall art prints with card payments through Stripe, and the partner products that send shoppers on to the retailer, so the team manages everything in one place. We focused on fast load times, a fully responsive layout across desktop, tablet and mobile, a secure checkout over SSL, and product categories and shop filters the team can extend themselves.
SEO Strategy
Each guide and article targets a question Australians ask as they plan retirement, with keyword-led titles and headings, a clean URL structure for articles, guides and shop categories, internal links from the guides into related articles, and optimised images. Pairing in-depth guides with the shop gives search engines far more to index than a product catalogue on its own.
Conclusion
RetireOn is one website that both informs and sells: visitors arrive with questions about super and the pension, stay for the lifestyle content, and find products chosen for the same stage of life. If you want an online store that sits naturally alongside helpful content, talk to DIGITALON about your eCommerce website.
More websites for Finance & Insurance.
See all Finance & Insurance websites
Yoga Studio
Custom Vinyl Lettering
Mental Health Retreat
Office Fitout
Insurance Brokers
Office Furniture Shop
Digitalon was a terrific choice of supplier for the Website development component of the project. … The project was completed on-time, on budget while exceeding our expectations.
“Your expertise in web design, SEO, and so much more is amazing. Thank you for listening so carefully to our brief … It’s amazing to have DIGITALON just around the corner on the Sunshine Coast!”
“From the initial enquiry right through to the final handover their customer service was impeccable. … Their expertise is second to none, innovative & professional.”
“I am by no means tech savvy and they made it easy for me to understand everything … 100% happy with the website outcome!”
Let’s build yours.
DIGITALON is a web design agency based at Wurtulla on the Sunshine Coast, and the same in-house team that designed and built this website designs, develops, hosts and supports every website in our portfolio, for businesses across Australia. Tell us about your business and we will show you what a website like this would involve, in plain English.
