Best Website Designs for Building Designers & Builders: Guides and Examples

As a professional home builder, you are aware of how tough the market has become, and it’s not going to get any better with the current pandemic that’s currently blanketing the nation and the world.

With thousands of dollars on offer, you must use every strategy available to accurately target highly qualified prospects and attract more leads to your business.

But how can you do that in the current economic climate?

Content

You should increase your exposure through your digital marketing channels.

More people are heading to the internet to research new businesses than ever before. Print media has lost its edge, and streaming services are eroding the advertising potential of free-to-air television.

The way to reach your clients in today’s market is to take your business online, and it all starts with your website.

When you decide to redirect a portion of your marketing budget to developing your website, your business will begin to trend upward.

Many home builders already have an established web presence. However, most sites have been neglected and are now outdated. They are not taking advantage of the latest advances in web technologies that help to make a site beautiful and functional.

With the home building market in a steady decline, now is the time to make your company stand out from the crowd with a fresh new website, designed and developed with the latest technology and trends in mind.

100% Custom Website Design

Website Design for Builders – The Process in A Nutshell

Effective web design must start from the ground up, so your online presence has a strong foundation from which to grow.

Images and content you would like to be included in the design are collected, created, edited and approved. We then go about designing an attractive, fast, and functional website your customers will find a pleasure to use.

Once the website goes live, the technical parts which happen behind the scenes go full steam ahead, such as search engine optimization (SEO), installing analytics, submitting the site to the search engines, to name just a few. 

What to Include in a Website Design for Builders?

Every site design needs to reflect the industry that it represents and for home builders, there are a lot of things your visitors will want to know about your company.

After all, they will be handing over tens of thousands of dollars, and a well-designed online presence can go a long way towards convincing them they have made the right call.

A home builder’s website is hopefully the start of a long and close collaboration between the visitor and your company. For this reason, the design needs to project your expertise and your commitment to high-quality work, as well as make you appear friendly and approachable.

Stunning Logo Design

A home builders website design should be an eye-catching portfolio that doesn’t just explain what you do, it should also show how well you do it.

There are a lot of pieces to excellent website design. They are all critical and serve one common purpose:

To get your visitors to take action!

It’s a vital component of a home builder’s website design that most neglect. If you get it right, your phone will never stop ringing, and you will always have plenty of new homes to build.

How to Create a Winning Home Builder’s Website Design

Important components of a website will include the following at a minimum:

  • An attractive header
  • Prominent calls to action
  • Important pages such as Services, About Us, Contact, etc.

The best way to tell you about great website design features is to show you.

Pandanus Construction’s website uses every trick in the book to wow the visitor and inspire them into acting.  It’s a classic example of selling the dream, rather than the product, and does it exceptionally well.

A Big Beautiful Header

Upon first entering the site, the visitor is greeted with a big, bold, beautiful header that also presents a full-page showcase of their previous work. The images are all professional and use different housing styles to indicate that Pandanus are not one-trick ponies but can do it all.

Text on the header is minimal, and the logo takes second-place in favour of highlighting what Pandanus Constructions is all about, building dream homes.

As the visitor scrolls down the page, the design makes excellent use of whitespace to highlight their services with appropriate images displaying their devotion to quality.

Towards the bottom of the page, the visitor gets to meet the owners. The images used are not soulless stock images or stuffy professional portraits. Instead, they display the owners as real people who are friendly and approachable.

Calls to Action

Every section on the page has a call-to-action that is hard to miss, and every subsequent page also includes a prominent call-to-action. The whole design is leading visitors towards getting in touch in an unobtrusive, yet unmistakable way.

More Home Builder Website Design Concepts

The site also includes other sections that should be considered vital for a home builder’s website design.

Gallery – Every image in the gallery shows the finished product using professional photography and high-quality photos displaying the full range of the company’s expertise. Clicking on any image accesses a slideshow of larger, more detailed images. It’s impossible not to be impressed by the quality of work on display.

Services – A service page goes into more detail about their experience and expertise, with images to display their various talents.

About Us – A lot of home builders neglect the about us page or pay minimal attention to it. However, in certain industries, the about us page is often the most visited page. In a lot of cases, it’s the first page many will visit after landing on your home page. Clients and home builders will be working in close collaboration for many months, so most visitors will be eager to learn more about the people behind the company, and this is the page where you can show yourself as friendly and approachable.

Awards Page – If your company has won any awards or has specialized certifications, you can let your visitors know about them here.

Contact Page – The contact page should include all the ways a visitor can get in touch to make it as convenient as possible. The Pandanus Construction site does this well, and even includes a Google map for precise directions the visitor can quickly transfer to their phone.

Getting Your Website Found

It doesn’t matter how beautifully designed a website is, if it doesn’t get visitors, then it’s not earning you money.

Before the site reconstruction in the example above, Pandanus Construction were nowhere to be found in the search results. After the revamp they are now on the first page for their chosen search terms.

How much would a first page result benefit your home builder’s business?

Good website design targets the right audience using well-researched keywords. They are fast and functional because that’s what Google (and your visitors want), and they also work well on whatever device they are being viewed on, including desktop, smartphone, or mobile device.

Search engine optimization (SEO) is the technical process behind a website to improve a site’s ranking in the search engines. SEO incorporates a variety of techniques, including keyword-rich content (the phrases people type into the search engines), backlinking, and building an active social media presence. 

DIGITALON are leading website design experts in Australia and have many years of experience building fantastic websites for home builders and helping them get found in the search engines. Their sites are as beautiful and elegant as they are technically proficient and use all the latest digital marketing techniques that are sure to bring you more leads at an affordable price.

© 2021 DIGITALON   |   Award-Winning Digital Agency   |  ABN 64 630 163 469

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Tony Cook
Tony Cook
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I have been working with Digitalon for tha past few months as they build a new Website and create Face Book pages for may existing and new businesses. It's hard to trust someone to take your hard earned business to the people, but I could not be happier with the presentation, responsiveness, and professionalism of this company. There are many companies out there that promise much, Sabrina and her team deliver. I will be happy to work with them closely in the future to stay on top of the ever changing media landscape.
Scott Dingle
Scott Dingle
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This is a very profesional company. They really know how to increase the traffic to your web. Can't recommend them more.
Kelley Stone
Kelley Stone
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Digitalon designed my logo, my stationary and the website for my business. They were really easy to deal with, and I'm very happy with the finished products.
Greg Keily
Greg Keily
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I've recently started up my own business and the website that Digitalon designed for me far exceeded my expectations. I found them extremely helpful as they took me through every aspect on how my website can perform at its best for myself and my clients. Their extremely professional and educated approach really made me feel at ease and convinced that I had chosen the right company. I've heard lots of stories from friends that web designers can take a very long time with constant increased expenses blowing out their budget however Digitalon did an amazing job within our set budget and much faster than I thought. I would have no hesitation in recommending Digitalon to any business looking to make their website more professional as it's the first thing your cient will see.
Greg Keily - Director How's Your Head Space - Mental Health Hypnotherapy Practice
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our english
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Honestly, DIGITALON is such a supportive organisation for our small business. Highly, highly recommend to anyone who appreciates dealing with creatives and their ideas. Always supportive and timely, no matter how small the task or issue.
Taylord Distinction
Taylord Distinction
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From the initial enquiry right through to the final handover their customer service was impeccable. Sabrina and Hoyoung met all our expectations and more while redesigning our website. There expertise is second to none, innovative & professional. We are so happy and highly recommend DigitalOn - Thank you
amandine barrois
amandine barrois
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I ordered from the company a website (beauty industry) I was very impressed as they were very responsive and helpful as I was a newbie. Good communication with Sabrina who took the time to explain all the process and gave some tips. From the logo to the website construction they target straight away what I want to achieve
Definitely recommend their services
Dazza Fitness
Dazza Fitness
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I had been waiting to revamp my website for a while now with a developer and came across DIGITALON. I liked how professional they looked from the get go which gave me the instant confidence they would do a good job on my website. After completion I couldn't be happier with how my website has turned out now. Thanks for the great work!
Clunie Garage
Clunie Garage
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Sabrina and the team at DigitalOn provided us with a first class video intro for our channel and also helped us redesign our logo. We strongly recommend them if you are looking at improving your channel and we will be partnering with DigitalOn as we launch our website and online merchandise store.
Scott D
Scott D
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Our company was preparing for a national relaunch and resupply into Australia of our rare disease oriented fractionated blood products. These specialist medical therapies are supplied to hospitals and health practitioners under highly regulated national contract arrangements. We looked for a local Web Development agency to support our re-launch project. With tight timelines, multiple corporate requirements and high governance and compliance standards, Digitalon was a terrific choice of supplier for the Website development component of the project. The team delivered our project exactly are requested, envisioned and planned. The team was exceptionally good to work with, responsive and supportive at all times. A high degree of trust was required and the team at Digitalon delivered perfectly. The project was completed on-time, on budget while exceeding our expectations. I hope to be able to work on other projects with the team at Digitalon and I have no hesitation in recommending their services for businesses big or small.
Ramona from Sunny Kids Music
Ramona from Sunny Kids Music
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The knowledge and advice from the DIGITALON team saved me a lot of time and money when starting my business. I highly recommend them to people starting their own business.
성준제
성준제
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We couldn't be happier with our new website! When we saw the first version of the site, we were totally blown up by the amazing design. I was impressed with their creativity, technical knowledge and skills. They were very professional and responsive to all of our changes. I would highly recommend Digitalon to anyone wanting to have a quality website for a great price.
Trevor Lucas
Trevor Lucas
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As a newbie to website construction I was definitely covering new ground, and felt a bit overwhelmed by the whole process. I liked the fact that I could see Sabrina in video presentations, though after meeting Hoyoung and seeing his passion for website design, sold me. Their feedback and assistance has been reassuring and ongoing.
Char Serchen
Char Serchen
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Sabrina and Hoyoung are amazingly talented. They gave exceptional service, listened to our needs and created a solution which was simple for clients. They went beyond our expectations and we will definitely be working with Digitalon again.
Peggy Pieper-Lucas
Peggy Pieper-Lucas
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Great team, really nice to work with. Very impressed with their design work. Would definitely recommend them.