Just Skin Clinic Website Design Redesign: A Comprehensive Case Study
From the beautiful coastal region of the Sunshine Coast emerged a unique challenge for us: a skin clinic website design project for Just Skin, a client specialising in advanced dermatological treatments. This assignment was a captivating mix of the technological, educational, and promotional. The ultimate goal? To create a modern, mobile-optimised site that adheres to clear branding guidelines.
As with all our ventures, we started with an understanding of Just Skin’s objectives and their audience. The client wanted a website that could elegantly introduce Superficial X-ray Therapy (SXRT), a new technology, to both doctors and patients. We knew that this would not be a simple “show-and-tell” mission. The website needed to illuminate this cutting-edge therapy in a manner that was both scientifically sound for medical professionals and easily understandable for patients. A daunting task, but we were up for the challenge.
Our approach to the project centred on a user-friendly and accessible design that accommodated the diverse range of Just Skin’s audience. The home page was developed to captivate visitors immediately, with easy navigation to information about SXRT. We also incorporated an exclusive section on the site with comprehensive documentation for doctors, providing them with a reliable and accessible resource on the therapy.
One of the critical aspects of this project was optimising the website for search engines. As an agency specialising in SEO, we integrated the keyword ‘skin cancer treatment’ strategically into the site’s content. This ensured that Just Skin would rank high on search engine results pages, bringing the website into the spotlight for those seeking skin treatment options.
But it was not just about gaining visibility; we aimed to establish Just Skin as a thought leader in the industry. By delivering well-researched, valuable content and using SEO practices, we not only improved their online visibility but also fostered trust and credibility among their visitors.
In terms of design, we strived to create a balance between the high-tech nature of SXRT and the soothing, compassionate care Just Skin provides to its patients. The modern, clean lines and subtle use of branding colours enhanced the overall aesthetic, giving it a professional yet welcoming feel. The website was made mobile-optimised to ensure that it provides an excellent user experience, irrespective of the device used.
Throughout the project, we maintained a collaborative relationship with Just Skin, involving them in every stage of the design process. Regular updates ensured we were aligned with their vision and that their valuable feedback was incorporated promptly.
The result? A website that beautifully blends technology, education, and design, providing a comprehensive platform for doctors and patients to understand SXRT. Its SEO-optimised pages ensure Just Skin stays ahead in the digital space, reaching a wider audience and establishing a strong online presence.
In conclusion, our skin clinic website design project for Just Skin showcases how we combine our technical, creative, and strategic skills to create a site that not only meets our client’s objectives but also delivers an engaging and informative experience for their audience. This project encapsulates our commitment to offering tailored, efficient, and quality services to our clients, no matter their industry or requirements. It was a pleasure to work with Just Skin, and we look forward to collaborating with them on future digital endeavours.