SEO Optimisation Project: Monti Play Kids
Project Overview
Monti Play Kids, an established online retailer of Montessori-inspired toys, approached us to develop and implement a comprehensive SEO strategy for their Shopify website. While their e-commerce platform was well-established, their on-page SEO required significant optimisation to improve visibility and drive organic traffic.
Keyword Research and Strategy Meeting
Our initial phase involved conducting thorough keyword research and collaborating closely with the client to identify high-value search terms aligned with their target market. We analysed search volumes, competition levels, and user intent to develop a targeted strategy that would maximise their visibility in the Montessori toys market.
Creation of New Landing Pages
Based on our keyword research, we implemented a two-pronged approach:
- Optimised existing product and category pages to target identified keywords
- Developed new, targeted landing pages including:
- Age-specific resource pages (e.g., “Montessori Toys for 3 Year Olds”)
- Geographic-specific content targeting the New Zealand market
Backlink Building through Guest Blogging
To strengthen the website’s authority, we initiated a guest blogging campaign targeting relevant parenting and educational websites. This strategy helped establish Monti Play Kids as an authoritative voice in the Montessori toys space while building valuable backlinks to improve search rankings.
Results and Achievements
In just three months, our SEO strategy delivered significant improvements:
Ranking Improvements
Our strategic SEO implementation yielded impressive results, with the overall website ranking climbing by 17 positions. The number of pages appearing in the top 3 search results nearly tripled, increasing from 3 to 8, while pages ranking in the top 10 search results expanded from 2 to 6. Notably, we successfully eliminated all non-ranking pages, ensuring complete visibility across target keywords.
Business Impact
The improved search engine rankings translated directly into tangible business outcomes, driving a substantial increase in organic website traffic and generating notable growth in online sales. The client’s satisfaction with these outstanding results has led to an ongoing partnership, demonstrating the long-term value of our SEO strategy.
The success of this project demonstrates our ability to develop and execute effective SEO strategies that deliver measurable results. The client has committed to continuing our services based on these outstanding outcomes.
